OPTIVIEW EXHIBITS CONTENT ACCELERATION TECHNOLOGY AT CEBIT

Enables the Enterprise and xSPs to Speed Page Downloads Up to Three Times by Caching and Reducing File Size Without Visual Degradation

Dulles, VA (March 11, 2002)—OptiView Technologies, a leading provider of Web content optimization services, today announced it will be exhibiting its content acceleration products and services at CeBIT in Hannover, Germany, March 13-20. OptiView Technologies focuses on reducing image file sizes, caching, and accelerating all Web traffic up to three times for an entire user population. OptiView is located in the American Pavilion, Hall 7, Stand C14, Booth E5.

OptiView’s technology is geared to assist the enterprise and xSPs to enhance customer loyalty while efficiently and cost-effectively managing their Web content and network resources. According to a report by Zona Research, after 8 seconds of waiting, two-thirds of users abandon Web pages. Through OptiView’s solution of intelligently compressing both text and images, the end-user can typically download a page up to three times faster from a host of devices including wireless, PDAs and computers. In addition to enhancing ROI through customer satisfaction, OptiView’s ability to leverage existing resources and intelligent technology cuts both operational and bandwidth costs by as much as 75%.

"CeBIT, the world’s largest technology and telecommunications tradeshow, is the ideal place for us to demonstrate the economical, cutting-edge Web improvement technology both service providers and IT executives have been asking for," said Donna Hemmert, OptiView CEO. "The market for Web content performance improvement products and services is estimated to become a $14 billion market by 2004 (IDC and HTRC) and a technology that secures customer loyalty with reduced operating costs is critical to providing a successful bottom-line solution for e-commerce sites and service providers."

OptiView will showcase its recently launched NetCelerate product. NetCelerate is a transparent caching proxy server that intelligently optimizes text and images, speeding page downloads by up to 75 percent across any connection—including corporate LANs, modems, and wireless devices. Unlike legacy caching appliances, NetCelerate adds content optimization to the mix by reducing the byte size of content prior to caching, increasing server and network capacity, speeding page downloads for an xSP's entire audience, and providing a valuable competitive advantage over other service providers.

Like all of its products, OptiView’s NetCelerate optimizes Web content without sacrificing the quality of images or text. NetCelerate is able to balance bandwidth savings and image quality to reach the "magic" point of optimization through OptiView’s proprietary optimization technology. All this happens in less than 1/50th of a second. In addition, NetCelerate caches traffic results to eliminate re-optimization and reduce latency.

About OptiView Technologies
OptiView Technologies is a privately held Internet content acceleration company based in the Dulles high-tech corridor of Northern Virginia. OptiView develops Web content optimization products and services that reduce image bulk and speed page loading—thereby lowering operating costs and improving customer retention. Customers include The Robert Wood Johnson Foundation, ipicturebooks, and Baby Universe. Since 1996, OptiView has had over 50,000 customers, and has optimized millions of Web images. For more information about OptiView, please visit the company's Web site at www.optiview.com.